The annual event took place in San Diego, California, March 9-11. Acclaimed customer experience consultant and author, Lior Arussy, kicked off the event with a keynote address on The Economics of Customer Experience. “It’s all about helping organizations transform themselves around the customer experience,” said Arussy, who set the precedent for the event by challenging attendees to transform and simplify the experience of their customers at every point of engagement.
On day two, customer keynote, Olivia Leong, described how Visa transformed it’s First Mile™. Leong’s address depicted how Visa improved its ability to capture data from key participants, without mandating them to produce Visa standard feed formats. Leong’s message reinforced that a customer-centric strategy is more valuable than a product-centric strategy.
Whether you attended or missed the event, now you can experience Transform highlights or share them with a colleague who wasn’t there.
Transform highlights are just a click away:
Welcome & Opening Remarks – Howard Dratler, Kofax
Corporate Update & Vision – Reynolds C. Bish, Kofax
The Economics of Customer Experience – Lior Arussy, Strativity
Transforming the First Mile at Visa – Olivia Leong, Visa
Enhance Business Value with Kofax – Grant Johnson and Anthony Macciola, Kofax
First Mile Marketing Strategy Gaining Steam
Kofax Transform 2014: Making the First Mile of Business Smarter
Kofax Transforms from its Capture roots
Visiting the Kofax “Transform” Show
Kofax Transform Day 2: Deeper Dive
Kofax Transform 2014 Kicks-Off – A Brief Look at Kapow
Be sure to take full advantage of this year’s rich event content. Then, save the date for Transform 2015 in Las Vegas, March 8-11!